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The Aston Martin Project Neptune luxury submarine: At last, Aston builds one for the supervillains
THE ASTON MARTIN PROJECT NEPTUNE LUXURY SUBMARINE: AT LAST, ASTON BUILDS ONE FOR THE SUPERVILLAINS
This wacky $4 million underseas exploration vehicle just might be more than a publicity stunt
We all know that Aston Martin makes the cars for the heroes; it’s been that way since a silver DB5 rolled onto the silver screen in 1965’s “Goldfinger.” But Aston’s latest venture, the so-called Project Neptune submarine, has to be aiming for the baddies.
The Project Neptune sub is certainly sleeker looking than your standard-issue personal sub.
There are plenty of striking automaker/marine craft-builder collaborations that will never progress beyond the rendering stage, but we’d say this one has a better than average shot at coming to fruition. It’s true that various companies (that may or may not be more substantial than a slick website) have been trying to make luxury submarines a thing for years now, but Aston’s partner for the Project Neptune program — Triton Submarines of Vero Beach, Florida — has actually built and sold undersea craft before. So that’s one point in favor of this being something other than flashy vaporware.
Point two? The cost: Around $4 million. Vast sums of money have a funny way of turning flights of fancy into reality.
But even if this thing goes absolutely nowhere, it’s a splashy way for Aston to show off what its new design/engineering arm — Aston Martin Consulting — is capable of. Expect more sleek AM-designed boats, home furnishings and, uh, luxury condos in the future. And if you can afford one of those at up to $50 million a pop (for a penthouse), what’s a $4 million submarine to you? It will look perfect parked next to your Aston Martin Valkyrie down at the marina.